Ignore the hype: There are no AI-driven media agencies

Ignore the hype: There are no AI-driven media agencies

Artificial intelligence is certainly changing the world, and even changing marketing, but it’s not really affecting media agencies — despite all the hype.

It has become commonplace for a media agency to boast that it’s “AI-driven,” when in practice this is hardly the case. Nor should it be: AI, as far as it has come, is still at least decades away from reaching the level of intelligence necessary to run a successful digital media campaign.

In the name of transparency, it’s time for any guilty media agencies out there to start telling it like it is.

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