How To Track Your AdWords Competitors Over Time Using Auction Insights

How To Track Your AdWords Competitors Over Time Using Auction Insights

It’s good to know what the competition is doing. While you control your bids, it’s your competitors who determine what you actually need to pay and where your ad will be positioned.

There are third-party tools that provide some competitor information, but their data on average position, impression share, outranking share, etc., will never be as accurate as the actual AdWords data that you can get from the Auction Insights report.

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