Here’s A Free AdWords Script That Pauses Your Duplicate Broad Keywords

Here’s A Free AdWords Script That Pauses Your Duplicate Broad Keywords

In AdWords, broad keywords (with broad match modifier applied) are great. Broad match keywords let you enter the paid search auction without knowing the search queries in advance, as well as giving you a way of getting to difficult-to-predict long-tail users.

This is particularly powerful when used in a campaign structure that separates broad and exact keywords.

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