AdWords Script: Find Your Best And Worst Search Queries Using N-GramsDaniel Gilbert
A few months ago, we helped you mine your AdWords search queries by finding the performance of each word used in a query. Now, that script is back with some extra features.
The old AdWords script just looked at individual words. But words can have a lot of meanings, so sometimes you’re missing out by looking at them on their own; maybe searches containing “free” perform poorly in general, but “free delivery” gets conversions. Looking at short phrases within queries gives more insight into the searcher’s intent while still being general enough to reflect lots of different searches.