How to fight against online ad fraud (in 6 steps)Grace Kaye
How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) or served on inappropriate sites.