24/7 Bidding: Going Mobile With 100% More Shopping!Daniel Gilbert
Customer behavior changes at different times of day. AdWords ad scheduling, with only six unique bidding windows per day, doesn’t come close to the granularity we need to make our AdWords accounts shine. Most third-party bidding tools only allow two or three bid changes a day.
In response to this, I shared an AdWords script built by the team at Brainlabs (my employer) a few months ago which lets you optimize bids for every hour of the day.