A real-time tracker of AdWords data

A real-time tracker of AdWords data

Sadly the real-time tracker is down at the moment while we upgrade our blog.

We seem to keep winning awards for our work on Real time bidding for Search – so thought we’d share a nice visual that we’ve been using. We’re polling the AdWords API repeatedly, so we can actually know how recent the data is from our accounts.

Currently we estimate that in the last 24 hours:

  • There’s been an update every minutes.
  • We’re seeing data from minutes ago.
  • The most recent update was at .

And here’s the impressions recorded from our clients in last three hours! You can see how each hour’s data appears a bit after the hour actually started, and plateaus after the hour has ended.

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