Grace gives Marketing Land the Low-Down on ProgrammaticShirley Halse
“Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make matters more complicated, a new type of buying has risen in the past decade that lets you purchase ad space in real-time: programmatic buying.
Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let me give you a quick summary of what it is and some guidelines to help you determine whether it’s worth your investment.
What is reservation buying?
Reservation buying, or direct buying, is the traditional way of buying media…”
Read more at: http://marketingland.com/buying-display-media-advance-real-time-need-know-181627
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