Brainlabs Tech for in-house teams

In-house Teams

We work with the world’s leading in-house PPC teams to help them do the stuff that isn’t so easy to do in-house. This usually breaks down into two areas: we provide our tech to help teams go from great to world class and we supply our strategy consultancy which helps teams stay up to date with best practice and the latest PPC developments.

Syncing

Syncing

No one likes repeating themselves. And no one likes repeating themselves. That's why we built a suite of tools that will sync your marketing campaigns in a number of different ways: from AdWords to Bing so that you never have to manually import campaigns ever again; from your CRM records to your Customer Match audiences in Google or your custom audiences in Facebook.

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Managing

Managing

If you're managing multiple accounts then simple tasks like keeping on top of negative keywords or pausing all campaigns can become tedious and long-winded. We've automated those and a handful of other common processes that become difficult at scale.

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Building

Building

Our campaign builders can incorporate millions of keywords and ads into the right campaign structures in a matter of minutes — and even upload them directly into AdWords and Bing Ads via their APIs. With hierarchical rules and flexibility to customize to your unique structure, these tools will cut in half the time it takes you to build and traffic new campaigns.

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Shopping

Shopping

If you're in the retail industry then you may have suffered at the hands of some of the inflexibilty of the AdWords and Bing Ads systems when it comes to feed-based campaigns. Our technology helps you split out campaigns to individual SKU level and funnel queries into different campaigns to give you back some control over where you appear.

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Testing

Testing

When was the last time you ran a test in AdWords or Bing Ads? We keep a record of all your tests, as well as opening up opportunities to test things that you may never have tested before: campaign structures, location multipliers, bid management tools, and more!

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Bidding

Bidding

We are not a third-party bid management tool — our tech is way more interesting than that. In fact, our bidding tools are mostly designed to work on top of third-party tools like DoubleClick, Marin, and Kenshoo. They do the things that those tools don't do very well.

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Monitoring

Monitoring

Everyone makes mistakes. We should know, we do it all the time! Spotting anomalies and errors quickly is what it's all about and that's what our monitoring package does — like a third eye for your marketing campaigns. We check for common grammatical errors in ads, incorrect match types, and more to make sure your accounts are in tip-top shape.

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Reporting

Reporting

Nobody likes Monday morning reporting. So we've automated all kinds of reports from all kinds of sources. All our reports are live dashboards and include nifty tools such as hourly budget tracking, which shows you if you are on course to spend your daily/weekly budgets.

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Analysing

Analyzing

When managing multiple accounts it can be challenging to make sure they are all following best practice. Our analyzing package offers a bird's eye view of your accounts to help you identify which ones require attention.

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Clients

Our tech suite is best suited to enterprise-level in-house teams, so contact us if you’re ready to step up your paid media game.

If you’re looking for freebies, we’ve open-sourced some of the simpler bits on our free AdWords Scripts page.

PPC Strategy Consultancy

From working with some of the top in-house teams in the world we’ve found that they benefit from our strategy work, which usually starts with a review of all PPC and paid social activity to find gaps and opportunities. You can think of this like a tax audit except that we don’t wear suits and we’re not that scary. We’re also there to support teams in building their roadmap and staying in touch with the latest developments in the industry — not always easy when you’re building an all-star in-house team.