For all the performance marketing superheroes out there! We share here our best practice for PPC, programmatic and paid social.

Amazon Marketing Services: The Superhero’s Guide

There are over 300 million active Amazon users globally. Think about that for a second. These are all users who have an intent to purchase when they visit the website. With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine for advertising. Amazon Marketing Services (AMS) offers great...

Programmatic is an amazing tool for branding. Here’s how to use it.

Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a wide reach and so are great for upper-funnel marketing strategies. Thanks to its highly effective targeting possibilities, programmatic advertising has fallen...

Programmatic TV is the future: Here’s how to capitalize on the opportunity

All TV will eventually be bought programmatically Five percent of all TV ad spend in the US will be programmatic by 2019, according to research by eMarketer. Though modest-sounding, that’s an extremely rapid expansion from $640 million in 2016 to the $3.8 billion it is expected to become. Research by PWC predicts that programmatic...