For all the performance marketing superheroes out there! We share here our best practice for PPC, programmatic and paid social.

How to Fight Online Ad Fraud in 6 Steps

One of the most common misconceptions about programmatic is that it's unsafe. Sure, there have been some notorious cases of ad misplacement over the past few years. And it can be pretty embarrassing (or worse) when it happens. Machines are doing most of the buying and running of digital ads, which...

How to test your programmatic creatives like a pro

According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting. I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your...