Tactics

For all the performance marketing superheroes out there! We share here our best practice for PPC, programmatic and paid social.

How to Fight Online Ad Fraud in 6 Steps

One of the most common misconceptions about programmatic is that it’s unsafe.

Sure, there have been some notorious cases of ad misplacement over the past few years. And it can be pretty embarrassing (or worse) when it happens.

Machines are doing most of the buying and running of digital ads, which is is amazing. But sometimes extra safeguards and human oversight are […]

Paid search for retailers: three fundamental principles

 

Times are challenging for retailers. The high street is diminishing; ecommerce is growing; Amazon is looming. There are an exceptional few who can make it without a digital presence, but the majority will most certainly need to double down on their online investment.

There’s a lot to think about in terms of digital strategy, but before delving into anything else, you […]

Businesses need to adapt to automation before it’s too late. Here’s how.

 

I often get asked why we took on a robot receptionist. Doesn’t that scare our human employees? Am I trying to induce the robocalypse?

The main thing to remember about increased automation is that it’s synonymous with increased productivity. In other words, business growth. Which leads to more employment, by the way. This has been true for Brainlabs, and it has […]

How to integrate online and offline for the best overall result

Digital marketers are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020. […]

Find anomalies in your campaign spending with this Google Ads script

Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click (PPC) superheroes aren’t entirely infallible. If a change or issue pops up, it’s best to be warned about it sooner rather than later! […]

Here’s why you should crowdsource your programmatic creatives

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began posting images of personalized Coke […]

How to test your programmatic creatives like a pro

According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting.

I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your time. […]

Here’s how to use custom intent audiences in your GDN campaigns

Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising.

Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. […]

Amazon Marketing Services: The Superhero’s Guide

There are over 300 million active Amazon users globally. Think about that for a second. These are all users who have an intent to purchase when they visit the website. With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine for advertising.

Amazon Marketing Services (AMS) offers great targeting possibilities thanks to its rich sources of user data from […]