Industry Press

We have a lot to say about the marketing industry, from the role of automation to the importance of PPC to changes within programmatic. Our mission is to change the future of advertising, which we partly achieve by sharing our vision for how that future should be.

Seriously, Google, can you just make exact match exact?

In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords.

If you just want to know how to fix this travesty, then scroll to the stopgap solution section where I’m sharing a script from Brainlabs (my employer) which will automatically add so-called “close variants” as negative keywords. Yippee! If you also want […]

The Drum’s Search Awards judges on the medium’s resurgence, Google, and where budgets are headed in 2017

Ahead of the Search Awards deadline (3 March), The Drum caught up with a few of this year’s judges on some of the industry’s key topics.

Paul Mead, founder and chairman at VCCP Media, Oscar Romero, head of biddable (International) at Starcom Mediavest Performics, Jonathan Beeston, board director and advisor at Croud and Daniel Gilbert, chief executive at Brainlabs Digital offer […]

5 Heroes of HeroConf London 2016

Sophie’s keynote wasn’t for the faint at heart. Covering some of the most advanced and evolving topic areas, Sophie detailed innovation in AdWords automation, machine learning, artificial intelligence and the evolution of genetic algorithms for bid management. Talk about knocking your socks off and delving deep into the world of the unknown! […]

The state of PPC conferences in Europe

I was impressed by the opening keynote by Sophie Newton (Brainlab), who gave interesting insight of what Google potentially could offer to advertisers in the future. The extreme synthesis is: automation, automation and automation… Automation in ad copywriting using word vectors, automation in bids optimization with genetic algorithms and automation in images recognition for better display effectiveness with neural networks […]

Sophie Newton Talks the Future of PPC

We’re quickly adding speakers and sessions to our Hero Conf London agenda, with the help of the experts at PPC Hero and Hanapin Marketing. And we’re very excited to introduce you to our opening keynoter. Sophie Newton is Director and Head of Innovation at Brainlabs, where her mission is to revolutionise paid media through mathematical marketing. […]