Data has been dubbed the “new oil” by The Economist, and you can see why. With a rich supply of customer data, and some decent machine learning technology, a business can optimise its pricing to such a degree as to blow its competitors out of the water. Or, based on the trillions of data points that can be analysed now, […]
One day, in the not too distant future, all TV ads will be bought programmatically. Linear TV ad inventory will be available on the open exchange, targeted to the individual, and highly measurable in its performance. This would be truly programmatic TV, and it can’t come soon enough. […]
Media agency Brainlabs is relocating to new offices across London to accommodate its rapidly expanding team, after being named by the Financial Times as the fastest growing company in the UK, and fourth fastest in Europe.
Brainlabs, the highest-ranking agency in this year’s Sunday Times 100 Best Small Companies to Work For, will vacate existing headquarters in King’s Cross and head […]
It’s not agencies hiding rebates, it’s not an opaque digital media supply chain, it’s not contracts filled with euphemisms for undisclosed fees, it’s not withheld data, it’s certainly not something you’re likely to find in programmatic. […]
Ebiquity recently warned CMOs that “60% of programmatic spend is wasted” due to ad fraud, viewability issues, and an “ever more complex” supply chain.
This article is not supposed to challenge his claim – if anything 60% might be a slight underestimate because most agencies are marking up the media before it even gets to fees. I just want to point […]
In 162 Future Jobs: Preparing for Jobs that Don’t Yet Exist, Thomas Frey shares a list of possible roles that will be created in the near future.
As VR becomes more prevalent, for example, we’ll probably need “avatar relationship managers” – people who help to resolve conflicts between our digital incarnations, or the rise of 3D printing may lead to the […]
What’s the real cost of digital transformation? Should we all learn to code? How do we take people out of silos and put data and technologists into our teams? The latest in our Club 2017 Transformation evenings saw our CEO Suki Thompson lead debate on these questions and much more, with Ford Ennals, CEO, Digital Radio; Tete Soto, Director Customer […]
Cloud Moves TV travelled to Here East for another Tech London Advocates Women in Tech event. This time the focus was on shattering uniformity and embracing change. We spoke to some of the most inspiring individuals within this sector to discover how to encourage diversity in tech.
Sophie Newton is the Co-Founder and Chief Operating Officer at BrainLabs. She also won […]
The recent blame game where Google is the “big baddie” is pure deflection in an attempt to hide the real truth – that media agencies and advertisers don’t understand how to run effective ad campaigns on Google’s platforms.
It’s not necessarily their fault either. I’m not here to join in with the blame game. The ad world has changed significantly in […]