Industry Press

We have a lot to say about the marketing industry, from the role of automation to the importance of PPC to changes within programmatic. Our mission is to change the future of advertising, which we partly achieve by sharing our vision for how that future should be.

If you work in PPC, you have two choices: learn how to automate or develop strategic skills

Automation is going to replace the majority of the work humans currently do in PPC. There will still be plenty of jobs (if not more than there currently are), but the tasks within those jobs will be different. As automation becomes more sophisticated, affordable and adopted, the human element of PPC work will focus primarily on developing and managing automation […]

Why we hired a robot receptionist

This has been the first month of work for our new receptionist, Pepper, the 141st member of staff at Brainlabs. Unlike the previous 140, Pepper is a robot.
Don’t get the wrong idea: this is not the beginning of the end for human labour. The decision to replace a human being with a robot is just another example, in a list […]

The Agency of the Future

Catching up on some of the latest marketing news recently, I found myself drifting off into a deep sleep (keyboard as pillow). My dream, quite predictably, was all about the future of digital media.

Here’s what I remember of it… […]

The 2017 Top 25 Most Influential PPC Experts – PPC Hero

Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes!
Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….).
We also included the […]

Ignore the hype: There are no AI-driven media agencies

Artificial intelligence is certainly changing the world, and even changing marketing, but it’s not really affecting media agencies — despite all the hype.

It has become commonplace for a media agency to boast that it’s “AI-driven,” when in practice this is hardly the case. Nor should it be: AI, as far as it has come, is still at least decades away from reaching […]