Why Google Shopping Is the Best Place for Retail Search Advertising

The battle is definitely on. Amazon is investing in advertising, and Google is investing in retail. But it will take a long time before either truly competes in their respective fields: Amazon will still dominate e-commerce, and Google will dominate retail search for several years yet.

The 2017 Top 25 Most Influential PPC Experts – PPC Hero

Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good as...

Ignore the hype: There are no AI-driven media agencies

Artificial intelligence is certainly changing the world, and even changing marketing, but it’s not really affecting media agencies — despite all the hype. It has become commonplace for a media agency to boast that it’s “AI-driven,” when in practice this is hardly the case. Nor should it be: AI, as far as...

Where does your programmatic spend go?

Thought Leader Interview Sophie Newton, Co-Founder Brainlabs

Cloud Moves TV travelled to Here East for another Tech London Advocates Women in Tech event. This time the focus was on shattering uniformity and embracing change. We spoke to some of the most inspiring individuals within this sector to discover how to encourage diversity in tech. Sophie Newton is...