We have a lot to say about the marketing industry, from the role of automation to the importance of PPC to changes within programmatic. Our mission is to change the future of advertising, which we partly achieve by sharing our vision for how that future should be.

Brainlabs at Performance Marketing 360: “It’s time to reunite creative and media”

  Campaign launched its first ever Performance Marketing 360 conference this month. And they invited none other than our founder and CEO Daniel Gilbert to deliver a talk. The event places a special emphasis on the importance of data, automation and personalisation within advertising. In other words, all the things that...

Brainlabs partners with Formula 1

The motor-racing brand, which had previously bought media in-house, put the $40m (£28.8m) global account up for review last year in a process run by Oystercatchers. In time for the Australian Grand Prix in March, WPP's Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital...