Back in 2011, Search Engine Land’s Pamela Parker brought us the news that Google had shut down Position Preference for AdWords Bidding. There was a logical justification for this, and many PPC experts since have correctly argued that bidding to position is probably not the best strategy for most advertisers. […]
In the News
Customer behavior changes at different times of day. AdWords ad scheduling, with only six unique bidding windows per day, doesn’t come close to the granularity we need to make our AdWords accounts shine. Most third-party bidding tools only allow two or three bid changes a day.
In response to this, I shared an AdWords script built by the team at Brainlabs […]
Ever wondered how up-to-date your AdWords data is?
Back in the old days, it could take up to a day for AdWords data to update. These days, there is a warning in the interface that says “Clicks and impressions received in the last three hours may not be included.” However, we’ve noticed that data is usually updated more regularly than that. […]
Paid search revolves around the search query. Most of the time, we think about keywords, as we have direct control over them. But the search query is what the searcher actually wants to find — and this can be different than what you had in mind (especially if broad match or ambiguous words are in play). […]
It’s good to know what the competition is doing. While you control your bids, it’s your competitors who determine what you actually need to pay and where your ad will be positioned.
There are third-party tools that provide some competitor information, but their data on average position, impression share, outranking share, etc., will never be as accurate as the actual AdWords […]
Any paid search manager will know that A/B testing is a critical part of AdWords success. Few other marketing channels offer such rich data on performance and allow for tweaks as wide-ranging as changing keywords to changing bids every hour of the day. […]
Optimizing your keyword and ad group bids in order to maximize performance can be a tricky affair. Setting up a schedule to manage your bids is a great way to make sure that you’re not spending too much at the wrong times and more importantly that valuable traffic is getting to you at the right times. […]
AdWords is ending exact match. Here’s a script to stop ‘close variant matching’ and keep exact match…exact.
Every so often, Google announces a change to AdWords that has significant consequences for account management. […]
Landing pages with broken URLs can wreak havoc in your AdWords account.
Whether the links have moved or were inputted incorrectly from the start, the outcome is the same: you’re paying for dead-end clicks. […]
In this article we’ll go through an example script making effective use of the documentation, we’ll focus on the campaign selector and we’ll give you an AdWords pro tip. […]