Brainlabs has been named the overall winner of the 2016 UK Technology Fast 50 competition. Based in London, the performance marketing agency delivered a staggering growth rate of 8,255% over the past four years. […]
In the News
I was impressed by the opening keynote by Sophie Newton (Brainlab), who gave interesting insight of what Google potentially could offer to advertisers in the future. The extreme synthesis is: automation, automation and automation… Automation in ad copywriting using word vectors, automation in bids optimization with genetic algorithms and automation in images recognition for better display effectiveness with neural networks […]
Heat maps are cool.
Searchers’ behavior changes by hour and by day. Heat maps let you see the hot spots where you should fire up your bids — and the moments when you could save cold, hard cash by putting your ads on ice. […]
Even with expanded text ads, there’s still always more information you want to show searchers. That’s why we use ad extensions: callouts add extra info, sitelinks add extra info and links.
But the extra info — and the extra links — may change over time. […]
What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. The Joint Industry Committee for Web Standards released a report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: […]
You might not usually think of shared negative lists and campaign extensions together, because their uses are so different: lists are used for targeting, while extensions spruce up your ads.
But if you look at them with AdWords Scripts, they’re actually pretty similar — they’re both objects that exists on their own and then get attached to campaigns. And, for both […]
It’s official: Video has taken over the internet. It is everywhere, and I mean everywhere; video content is cropping up in our social accounts, news articles, even our emails.
For us marketers, it’s a dream come true. Videos provide us with so much more opportunity to engage with our consumers than standard display ads, and marketing teams are jumping on board […]
Do you use shared campaign negative lists? Shared lists are really useful for making sure all of your campaigns are excluding the same terms. Constantly mining search query reports means constantly finding new negatives, after all.
There are also shared lists for campaign placement exclusions, so you can make sure things like adsenseformobileapps.com and random YouTube videos are excluded from all […]
Ad testing is massively important.
But you knew that already. You’ve set up all your ad groups with multiple ad copy variants.
But the thing is, you don’t want to test for its own sake. You can’t just write a bunch of ads and leave them. At some point, you have to make decisions — keep the winners and lose the losers. […]
Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make matters more complicated, a new type of buying has risen in the past decade that lets you purchase ad space in real-time: programmatic buying. […]