In the News

We’re really clever and know loads of stuff about digital media, so sometimes we write things about it so that other people can learn how to be more good. And sometimes we do interviews and stuff.

Scroll down to have your mind (digitally) blown.

Dynamic Search Ads are for amateurs or superheroes

Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management.
 

So, machine learning in Google Ads is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion.

In this column, I would like to talk about Dynamic Search […]

Why you should be using programmatic native ads

Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign.
Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more […]

Daniel Gilbert to judge the Campaign Media Awards

Industry leaders from Wavemaker, Hearts & Science, Accenture Interactive, Bloomberg and Brainlabs are among the judges for the revamped 2018 Campaign Media Awards.

Entries close on 25 January for the awards, which have been refreshed with new categories and a broader mix of judges to reflect the fast-changing media landscape.

The judging panel includes Philippa Brown, UK chief executive of Omnicom Media […]

ITV News interview Pepper (and Dan)

The press just can’t get enough of Pepper. Unfortunately, if you want to film the UK’s first robot receptionist, you have to interview Dan as well, and listen to him blather on about automation.

ITV were willing to comply. Here’s a clip from the 6 o’ clock news all about the role of artificial intelligence in business.

***Warning: Contains Hammocks****

  […]

Ask the experts: How to integrate your programmatic and TV ad strategy?

Daniel Gilbert, CEO, Brainlabs:

All TV advertising will eventually be bought programmatically, so at some point there will be complete integration. At the moment, programmatic linear TV isn’t really a thing, so our focus has been on VOD advertising, especially in terms of measuring performance and using insights to optimise ad content and targeting.

One unique feature of VOD advertising, for example, […]

If you work in PPC, you have two choices: learn how to automate or develop strategic skills

Automation is going to replace the majority of the work humans currently do in PPC. There will still be plenty of jobs (if not more than there currently are), but the tasks within those jobs will be different. As automation becomes more sophisticated, affordable and adopted, the human element of PPC work will focus primarily on developing and managing automation […]