In the News

We’re really clever and know loads of stuff about digital media, so sometimes we write things about it so that other people can learn how to be more good. And sometimes we do interviews and stuff.

Scroll down to have your mind (digitally) blown.

Brainlabs named 10th fastest growing company in Deloitte Fast 50

We’ve done it again (and again, and again). When it comes to growing, we’re pretty awesome at helping others, and equally so at growing ourselves. There’s some sort of positive feedback loop or something going on.

This time it’s a decent 10th place out of the tens of thousands of UK tech companies, due to our 1,193% increase in revenue during […]

Media is no longer about buying power, it’s about brainpower

Businesses don’t need agencies to buy media for them any more, they need them to manage it. If, as Sir Martin Sorrell recently suggested, media is a “changing industry”, then this at the heart of that change.
The slowdown in growth of major media companies does not portend the death of the agency, but its transition. Google and Facebook have created […]

Ask the experts: How to integrate your programmatic and TV ad strategy?

Daniel Gilbert, CEO, Brainlabs:

All TV advertising will eventually be bought programmatically, so at some point there will be complete integration. At the moment, programmatic linear TV isn’t really a thing, so our focus has been on VOD advertising, especially in terms of measuring performance and using insights to optimise ad content and targeting.

One unique feature of VOD advertising, for example, […]

If you work in PPC, you have two choices: learn how to automate or develop strategic skills

Automation is going to replace the majority of the work humans currently do in PPC. There will still be plenty of jobs (if not more than there currently are), but the tasks within those jobs will be different. As automation becomes more sophisticated, affordable and adopted, the human element of PPC work will focus primarily on developing and managing automation […]

Adapt, or be crushed by the fourth industrial revolution

No business has ever had the luxury of standing still.

In the 1920s, American Express was founded as delivery service (hence the name), and Marriott originally specialised in root beer rather than hotels. Any company that has survived this long has had to adapt to the immense changes of the twentieth and early twenty-first century, which is no mean feat.

  […]

Programmatic TV is the future: Here’s how to capitalize on the opportunity

All TV will eventually be bought programmatically
Five percent of all TV ad spend in the US will be programmatic by 2019, according to research by eMarketer. Though modest-sounding, that’s an extremely rapid expansion from $640 million in 2016 to the $3.8 billion it is expected to become.

Research by PWC predicts that programmatic TV will represent approximately a third of global TV ad revenue […]

Ad-jective Analysis: Look deeper into your AdWords search queries

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be.

So at Brainlabs (my employer), we wrote a script that enables you to work out which adjectives […]

Dear Europe, please make sure Google’s changes restore organic results

Whatever Google’s proposed changes to the European Commission include, the priority must be to restore the balance between paid and organic search results.
As things stand, almost any commercial query leads to a search engine results page with exclusively promoted results above the fold. On the smaller screens of tablet and mobile, this problem is further accentuated. […]

Big Data will make or break the businesses of the next decade

To survive the next decade, businesses will need to be able to utilise Big Data.

Buzzword or not, it’s probably the most important feature of the fourth industrial revolution, a new economic asset that will define the near future of commercial evolution.

Structured data has been used by companies for a long time, but Big Data is distinct from this in three […]