Brainlabs at Performance Marketing 360: “It’s time to reunite creative and media”

  Campaign launched its first ever Performance Marketing 360 conference this month. And they invited none other than our founder and CEO Daniel Gilbert to deliver a talk. The event places a special emphasis on the importance of data, automation and personalisation within advertising. In other words, all the things that...

How to test your programmatic creatives like a pro

According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting. I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your...