We’re really clever and know loads of stuff about digital media, so sometimes we write things about it so that other people can learn how to be more good. And sometimes we do interviews and stuff.
Scroll down to have your mind (digitally) blown.
The differences between the digital and pre-digital era of advertising aren’t as big as many like to think.
Underlying any marketing campaign, there is still (as there was in the past) a big idea that unifies communication across every channel, a distribution plan, an audience strategy, a measurement strategy, and a set of objectives. […]
According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting.
I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your time. […]
Do you remember all that fuss about Google Shopping being anti-competitive? For those of you who don’t, roughly a year ago the European Commission fined Google €2.4bn for favouring its own shopping comparison service ahead of competitors, and asked it to find a way of levelling the playing field. […]
Don’t get me wrong — I’m not trying to replace humans with robots. What I am interested in, however, is economic growth. Yes, it’s true that automation will increasingly be used as a substitute for human labor. However, automation is also paving the way to a scientific, economic and social evolution the likes of which we’ve never seen, with consequences […]
Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising.
Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. […]
In the lead-up to the implementation of the GDPR on 25th May 2018, you might have noticed a new piece of technology cropping up in the adtech ecosystem: the consent management platform (CMP).
Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, […]
The battle is definitely on. Amazon is investing in advertising, and Google is investing in retail.
But it will take a long time before either truly competes in their respective fields: Amazon will still dominate e-commerce, and Google will dominate retail search for several years yet. […]
Trying to use blockchain to solve programmatic media is excessive use of technology, argues the chief executive and founder of Brainlabs.
What’s the best way to fix the programmatic transparency problem? According to the latest thinking, it’s to use blockchain. In other words, throw even more technology at a problem that is caused in the first place by an excessive use […]
I feel like we’ve been talking about mobile search ads since the beginning of search itself. And yet it still seems as though many advertisers don’t know how to get it right, leading to large quantities of wasted spend and missed conversions.
PPC superhero to the rescue! […]
