Our CEO Daniel Gilbert was featured on BBC News at Ten to share his views on Facebook targeting. If you missed the segment, watch it below: Facebook, Twitter, and other social media platforms have been reviewing their policies on political ads to ensure transparency over who is paying for what....
Campaign launched its first ever Performance Marketing 360 conference this month. And they invited none other than our founder and CEO Daniel Gilbert to deliver a talk. The event places a special emphasis on the importance of data, automation and personalisation within advertising. In other words, all the things that...
In a world with a dizzying number of acronyms and abbreviations, you might be tempted to think: “Do I really need to know about CRO?” I’m here to tell you that, yes, yes you do.
Google’s capacity to bring together its programmatic know-how and huge store of personal data could be a real game-changer for outdoor, particularly considering its unique access to mobile data from its Android network, said Daniel Gilbert, CEO of performance agency Brainlabs.
Digital marketers are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with...
Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click (PPC) superheroes aren’t entirely infallible. If a change or issue pops up, it’s best to...
It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2%...
It's not particularly important where you place the boundaries between generation X, millennials and the emerging generation Z. What's important is recognizing the cultural differences between these generations; and, if you're an employer, adapting to these differences. Read the full article in Entrepreneur.
According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting. I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your...
Don't get me wrong -- I'm not trying to replace humans with robots. What I am interested in, however, is economic growth. Yes, it's true that automation will increasingly be used as a substitute for human labor. However, automation is also paving the way to a scientific, economic and...
