Events

The 24 hour bidding schedule for AdWords

We’ve written an AdWords script to let you bid 24 times a day, 7 days a week
We often find that ROI and conversion rates are extremely variable at different times of the day and on different days of the week. However the standard Google Ad Scheduling only allows for six bidding windows in one day – not nearly enough if […]

Sophie & Dan at HeroConf

Today Sophie and Dan are off to impart wisdom at HeroConf. At 1pm, Sophie has some cracking secrets to share about how to use advanced Excel skills. Skills that will take your AdWords account to the next level – effectively the 1-Up Green Mushroom of PPC. Later, at 3.15pm, Dan will be talking about how to bid better. He argues […]

Dan speaks at SearchLove

Yesterday, Dan Gilbert spoke at the SearchLove conference. The SearchLove conference is a meeting of all the great digital minds who really really love search. So there were a bunch of cool companies like us there, all talking about the bleeding edge of search.

Dan spoke about how SEO (Search Engine Optimisation) and PPC (Pay Per Click) can actually be friends […]

Label Your Keywords With Organic Rank Data

Fill out a Google Docs spreadsheet with the organic positions of your site and a few competitors, and this script will label up any matching keywords in your account with those positions. This means it’s easy to analyse how SEO is affecting your PPC performance!

If you’ve not run a script before please read our Introduction to AdWords Scripts. For more open-source fun […]

Brainlabs partner with Wowcher

Wowcher, the money saving daily deals website, has appointed Brainlabs to run their paid search advertising. Brainlabs were chosen following an impressive pitch, in which Brainlabs outlined how to apply mathematical and coding know-how to draw more Wowcher customers than ever before.

Ed Smith of Wowcher commented on the decision, saying “Wowcher is looking forward to working with Brainlabs and looking […]

Visar shares technical wisdom at Google

Brainlabs CTO Visar Shabi headed down to give a speech at Google the other day. This was part of the quarterly series ‘Google Firestarters’ offering thought leadership to the Performance Marketing community. Visar’s speech kicked off the evening. He focused on sharing our brainbox paid search tactics, specifically how we use APIs and machine learning to improve campaigns. Thanks to […]

Total Jobs appoint Brainlabs to conquer big challenges

Totaljobs has appointed Brainlabs to manage its paid search advertising across the UK. Brainlabs was selected for their mathematical mastery, reflected by the unique team of mathematicians, scientists and programmers, and, by extension, for having built some of the most advanced paid search technology to date.

Of the appointment, Sarah Pandya, Digital Traffic Specialist at Totaljobs, said
” We selected Brainlabs to […]

Sophie Newton, mega brainbox, to speak at SMX East

We’re exceptionally proud of our director Sophie Newton, who has – amongst recently being featured on national radio – been selected to speak at SMX, the leading paid search conference. If willing, you can travel to New York on September 28th to hear her wisdom on paid search. If unwilling, you will be able to catch the highlights shortly afterwards […]

AdWords Script: Real-Time Position Bidding

We love real-time bidding here at Brainlabs – and if you love something, set it free. So now we’re open-sourcing another AdWords Script!

This script changes the bids of labelled keywords, so they appear in target positions. It runs every hour, so it always uses up-to-the-minute information about what the auction looks like. You can run multiple instances of the script if […]

Justgiving select Brainlabs for paid search expertise

Justgiving, the UK’s largest fundraising platform, have appointed Brainlabs to manage their paid search campaigns. Some of us are old enough to remember the days attempting to raise money from neighbours, family and friends with a pen and paper. Fortunately, Justgiving has made the process far easier through a beautifully, socially integrated website. Once we have our stellar campaigns up and running, we […]