Events

How the Google Analytics Demo Account will benefit our industry

Who really knows the full extent of Google Analytics’ capabilities? There are over 100 reports available even in the standard level platform and even the most avid users amongst us struggle to keep up to speed with the latest additions to the platform, but finally there’s a solution.

At the start of August 2016, Google released a Demo Account for Google […]

Understanding A Cross-Device World

Amongst digital marketers, it is probably common knowledge, but “UserID” as a term is often used as shorthand in analytics for “the process of stitching together user interactions through logged-in status across multiple platforms”. There may be other variants and slight discrepancies, but the premise is to track users across devices (and potentially platforms, more of that later) to inform marketing, […]

Grace Kaye talks online video

Rapidly becoming an authority on all things ‘Display’, Grace has doled out more wisdom with her programmatic ladle on Marketing Land, this time focusing on online video – how it’s used, why it’s used, and some surprising tidbits along the way.

‘It’s official: Video has taken over the internet. It is everywhere, and I mean everywhere; video content is cropping up in our social […]

Brainlabs & ETAs — feat. the Brainlabs ETA tool

It has now been nearly two months since expanded text ads (ETAs) hit the PPC scene and, as usual, we’ve been testing like mad. It’s still early and there’s plenty still to learn but we’re starting to get it all worked out. And then get it all bulk uploaded…

So remind me — what’s the deal?

Essentially, search ad space has doubled with […]

Buying Programmatic media? Your media agency is (probably) stealing from you.

 

Programmatic Display is the Wild West of the ad industry.

Back in 2014 the ISBA published a pretty damning report on media contracts but it still took a couple of years before the ANA Media Transparency Initiative detailed the commonplace practice of undisclosed media rebates.

Is anyone else wondering why media agencies have been silent on media markups and rebates? Or […]

Grace gives Marketing Land the Low-Down on Programmatic

“Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make matters more complicated, a new type of buying has risen in the past decade that lets you purchase ad space in real-time: programmatic buying.

Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let […]

10 Unique Ways to Improve Ad Copy

This Thursday at 4pm (GMT), our Group Account Director, Liam Milner, will be presenting a PPC webinar. Along with Lauren Rosner from Hanapin Marketing, these two PPC heroes will be talking all things ad copy – in fact, as the title suggests, they will be counting out 10 different ways to improve your PPC ads. Click through this link to […]

Brainlabs do Christmas

Christmas festivities are taken deadly seriously at Brainlabs HQ. Three big days of celebration were planned for the most wonderful time of the year. First, Christmas cheer was stirred up as the team took a trip down to Winter Wonderland in Hyde Park, where we enjoyed ice skating and mulled wine, falling over and skating backwards.

On the second day of […]

See Hour-by-Hour Trends In AdWords With Heat Maps

Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how performance changes over the hours of the day and the days of the week: with 168 different data points, it’s hard to see anything if you just have a table of numbers.

So the team at Brainlabs (my […]

‘We’ve got you now’… How we ran a programmatic ad campaign that actually worked.

 

Most retargeting and prospecting ads are pretty boring. As the saying goes:

“No-one clicks on Display ads.”
– Loads of people, all the time

So we thought we’d try to do something a bit more engaging. That’s when #retargetingworks was born.

We started by showing prospects and previous site visitors ads like the following:

 

 

If they clicked on the ad, we’d then show them a page like […]