Analytics

How the Google Analytics Demo Account will benefit our industry

Who really knows the full extent of Google Analytics’ capabilities? There are over 100 reports available even in the standard level platform and even the most avid users amongst us struggle to keep up to speed with the latest additions to the platform, but finally there’s a solution.

At the start of August 2016, Google released a Demo Account for Google […]

Understanding A Cross-Device World

Amongst digital marketers, it is probably common knowledge, but “UserID” as a term is often used as shorthand in analytics for “the process of stitching together user interactions through logged-in status across multiple platforms”. There may be other variants and slight discrepancies, but the premise is to track users across devices (and potentially platforms, more of that later) to inform marketing, […]