AdWords Scripts

The 24 hour bidding schedule for AdWords

We’ve written an AdWords script to let you bid 24 times a day, 7 days a week
We often find that ROI and conversion rates are extremely variable at different times of the day and on different days of the week. However the standard Google Ad Scheduling only allows for six bidding windows in one day – not nearly enough if […]

Tracking AdWords Competitors Over Time

We’ve got a handy little Google Apps script to help you make sense of your Auction Insights data. The Auctions Insight report isn’t available in AdWords Scripts, so we’ve had to do a bit of a work around – rather than put this script into AdWords, this goes into a Google Sheet.

If you’ve not run a script before please read our Introduction […]

Introduction to AdWords Scripts

Using AdWords scripts is essential to anyone looking to automate any of the more repetitive parts of account management.

Here at Brainlabs, we can’t get enough of scripts. We use them all the time, from something as simple as sending an hourly spend email to much more complex bid management systems that work across multiple accounts. They can be used to adjust ads […]

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Google 0 – 1 Brainlabs
You may have heard that Google are removing exact match at the end of September. They’re telling us that it will give us “control with less complexity” which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types. It’s just a way of collecting more cash. People are going […]

AdWords script: Scan your landing pages and put an end to errors

This script scans your landing pages to detect errors on your pages or site. If you’ve not run a script before please read our Introduction to AdWords Scripts. For more open-source fun check out our AdWords Scripts directory. And if you want to use some of our technology that’s arrived back from the future then sign up for one of our paid plans on the Brainlabs […]