At Brainlabs we’ve written our own version of ‘How To Win Friends And Influence People’ — the digital and data-driven version. It’s probably not as funny.
OK, we’ll admit it — us Brainlabbers are not too hot on developing winning brand identities, fostering deeply seated bonds with users, and building synergistic communities of love for your brand. We like big data sets and we love delivering actual results for our clients. We cut through the buzzwords and industry hype to spend our clients’ budgets in ways that deliver measurable results. Advertising on social networks is as trackable as the rest of the digital world and that’s why our scientific, data-driven approach delivers consistently remarkable results. Check out more on our case studies page.
The best bit about advertising on social media is the scope for demographic targeting. On Facebook you can target an ad to males aged 18 in West Bromwich who like crowd surfing and culinary art. We're not sure why you would ever do that specifically, but the ability to target, test, and optimize different messaging for different audiences is powerful. Knowing how to act on all the data you collect is even more so.
At Brainlabs we specialize in Facebook, Twitter, Instagram, and LinkedIn ads, using the latest tools and APIs to launch, test, and optimize our clients’ campaigns. Across these platforms we cover the following areas:
- Ad creation
- Target segmentation
- Bulk upload
- Creative rotation
- Auto bid optimization with customizable bid rules
- Conversion tracking
- Customized reporting
- Multivariate creative and target testing