Automation is not optional for large-scale accounts. We provide our tech to marketing teams to help them go from good to great. This means automating more than just bidding — we hyper-charge all aspects of account management.
No one likes repeating themselves. And no one likes repeating themselves. That's why we built a suite of tools that will sync your marketing campaigns in a number of different ways: from AdWords to Bing so that you never have to manually import campaigns ever again; from your CRM records to your Customer Match audiences in Google or your custom audiences in Facebook.
If you're managing multiple accounts then simple tasks like keeping on top of negative keywords or pausing all campaigns can become tedious and long-winded. We've automated those and a handful of other common processes that become difficult at scale.
Our campaign builders can incorporate millions of keywords and ads into the right campaign structures in a matter of minutes — and even upload them directly into AdWords and Bing Ads via their APIs. With hierarchical rules and flexibility to customize to your unique structure, these tools will cut in half the time it takes you to build and traffic new campaigns.
If you're in the retail industry then you may have suffered at the hands of some of the inflexibilty of the AdWords and Bing Ads systems when it comes to feed-based campaigns. Our technology helps you split out campaigns to individual SKU level and funnel queries into different campaigns to give you back some control over where you appear.
When was the last time you ran a test in AdWords or Bing Ads? We keep a record of all your tests, as well as opening up opportunities to test things that you may never have tested before: campaign structures, location multipliers, bid management tools, and more!
We are not a third-party bid management tool — our tech is way more interesting than that. In fact, our bidding tools are mostly designed to work on top of third-party tools like DoubleClick, Marin, and Kenshoo. They do the things that those tools don't do very well.
Everyone makes mistakes. We should know, we do it all the time! Spotting anomalies and errors quickly is what it's all about and that's what our monitoring package does — like a third eye for your marketing campaigns. We check for common grammatical errors in ads, incorrect match types, and more to make sure your accounts are in tip-top shape.
Nobody likes Monday morning reporting. So we've automated all kinds of reports from all kinds of sources. All our reports are live dashboards and include nifty tools such as hourly budget tracking, which shows you if you are on course to spend your daily/weekly budgets.
When managing multiple accounts it can be challenging to make sure they are all following best practice. Our analyzing package offers a bird's eye view of your accounts to help you identify which ones require attention.
If you become an agency client we’ll use the best of our stack to help us help you. We also sell our tech as a standalone product suite for enterprise-level in-house teams, so contact us if you’re ready to step up your paid media game.
If you’re looking for freebies, we’ve open-sourced some of the simpler bits on our AdWords Scripts page.
Custom Tech Builds
If it’s possible, we can build it.
Not all tech is created equal. We’ve seen companies sign up for all kinds of tech that looked shiny on the outside but failed to add any value to the business. That’s why, when you work with us, we like to figure out what you actually need based on your size, channels, and ambitions, not just what you think is cool.
We’ve helped clients with onboarding projects for third-party tech like DoubleClick, with some of our own magic tech on top. We’ve also built bespoke AdWords and Facebook management software for our enterprise clients.
If you’re repeating something more than three times you should probably think about automating it.