Paid Media

Attack of the clones: Here’s a script to fight duplicated ads

You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords.

Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded […]

Brainlabs hires robot receptionist

‘A robot clocked on for its first shift on reception at a London office today.

The 4ft assistant Pepper, pictured with Jessica Dealey at the Shoreditch offices of media agency Brainlabs, has a screen in its chest and can identify emotions and adapt its responses.’ […]

Brainlabs is Europe’s 4th fastest-growing company!

So…we’re the 4th fastest growing company in Europe.
Pretty bonkers! First we were (first) on the Deloitte Tech Track Fast 50 for the UK, but this is growth on a continental stage!

CEO and our Supreme Leader Dan Gilbert has purportedly said: ‘I hate to sound like a broken record, but we just love growing, it feels great. It’s all in no small […]

How to fight against online ad fraud (in 6 steps)

 

How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) […]

Brainlabs is a Sunday Times Top 100 Employer!

 

As a company that pride ourselves on being a great place to work, getting recognition from The Sunday Times Best Companies is preeeetty awesome. We placed 27th in the end – an amazing achievement – but we want more! Setting our sights higher for next year, we mustn’t be complacent with the special (and, possibly, heaviest ever) award for Wellness, […]

Don’t worry P&G, Brainlabs will save you!

You said it all, you hero.

You cast your gaze upon the world of digital advertising and you saw the darkness lurking beneath its shiny surface, the lies, the murkiness, the rebates, the mark-ups, the horror, (the horror!).

We had seen it too, Marc, but only you had the power to awaken the industry to the gaping issues it had somehow […]

“This is your year, Brainlabs.”

.
“This is your year, Brainlabs.”
— Me, just now

So, 2016 is over. Before we start singing what we think are the words to Auld Lang Syne, let’s have a look back at a rather eventful year. 

 

This image perhaps sums up the general opinion of 2016 for the UK: lots of famous people and things are sadly no longer around — the toughest […]

Testing, testing, 123

We’ve made no secret about our obsession with testing — it’s a process at the heart of the Brainlabs methodology and we test, test, and keep on testing to optimise our clients’ marketing campaigns as scientifically as possible.

It should come as no surprise, then, that we’re conducting a series of events in conjunction with conversion optimisation agency Conversion, entirely devoted […]

How the Google Analytics Demo Account will benefit our industry

Who really knows the full extent of Google Analytics’ capabilities? There are over 100 reports available even in the standard level platform and even the most avid users amongst us struggle to keep up to speed with the latest additions to the platform, but finally there’s a solution.

At the start of August 2016, Google released a Demo Account for Google […]

Brainlabs is coming to the USA!

Harry Potter… David Beckham… One Direction…
Britain certainly has some exports to be proud of.
But we’re about to go one step further…
We’re bringing you Brainlabs.
So why are we making the leap across the Atlantic?

 
1. Innovation is innovation
We are known for being the innovators of paid media in Europe. And it turns out that the unique work and approaches to challenges that are innovative here are also […]