Paid Media

“This is your year, Brainlabs.”

.
“This is your year, Brainlabs.”
— Me, just now

So, 2016 is over. Before we start singing what we think are the words to Auld Lang Syne, let’s have a look back at a rather eventful year. 

 

This image perhaps sums up the general opinion of 2016 for the UK: lots of famous people and things are sadly no longer around — the toughest […]

Testing, testing, 123

We’ve made no secret about our obsession with testing — it’s a process at the heart of the Brainlabs methodology and we test, test, and keep on testing to optimise our clients’ marketing campaigns as scientifically as possible.

It should come as no surprise, then, that we’re conducting a series of events in conjunction with conversion optimisation agency Conversion, entirely devoted […]

How the Google Analytics Demo Account will benefit our industry

Who really knows the full extent of Google Analytics’ capabilities? There are over 100 reports available even in the standard level platform and even the most avid users amongst us struggle to keep up to speed with the latest additions to the platform, but finally there’s a solution.

At the start of August 2016, Google released a Demo Account for Google […]

Brainlabs is coming to the USA!

Harry Potter… David Beckham… One Direction…
Britain certainly has some exports to be proud of.
But we’re about to go one step further…
We’re bringing you Brainlabs.
So why are we making the leap across the Atlantic?

 
1. Innovation is innovation
We are known for being the innovators of paid media in Europe. And it turns out that the unique work and approaches to challenges that are innovative here are also […]

Understanding A Cross-Device World

Amongst digital marketers, it is probably common knowledge, but “UserID” as a term is often used as shorthand in analytics for “the process of stitching together user interactions through logged-in status across multiple platforms”. There may be other variants and slight discrepancies, but the premise is to track users across devices (and potentially platforms, more of that later) to inform marketing, […]

Grace Kaye talks online video

Rapidly becoming an authority on all things ‘Display’, Grace has doled out more wisdom with her programmatic ladle on Marketing Land, this time focusing on online video – how it’s used, why it’s used, and some surprising tidbits along the way.

‘It’s official: Video has taken over the internet. It is everywhere, and I mean everywhere; video content is cropping up in our social […]

Brainlabs & ETAs — feat. the Brainlabs ETA tool

It has now been nearly two months since expanded text ads (ETAs) hit the PPC scene and, as usual, we’ve been testing like mad. It’s still early and there’s plenty still to learn but we’re starting to get it all worked out. And then get it all bulk uploaded…

So remind me — what’s the deal?

Essentially, search ad space has doubled with […]

Buying Programmatic media? Your media agency is (probably) stealing from you.

 

Programmatic Display is the Wild West of the ad industry.

Back in 2014 the ISBA published a pretty damning report on media contracts but it still took a couple of years before the ANA Media Transparency Initiative detailed the commonplace practice of undisclosed media rebates.

Is anyone else wondering why media agencies have been silent on media markups and rebates? Or […]

Grace gives Marketing Land the Low-Down on Programmatic

“Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make matters more complicated, a new type of buying has risen in the past decade that lets you purchase ad space in real-time: programmatic buying.

Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let […]

‘We’ve got you now’… How we ran a programmatic ad campaign that actually worked.

 

Most retargeting and prospecting ads are pretty boring. As the saying goes:

“No-one clicks on Display ads.”
– Loads of people, all the time

So we thought we’d try to do something a bit more engaging. That’s when #retargetingworks was born.

We started by showing prospects and previous site visitors ads like the following:

 

 

If they clicked on the ad, we’d then show them a page like […]