Display Advertising

Grace Kaye talks online video

Rapidly becoming an authority on all things ‘Display’, Grace has doled out more wisdom with her programmatic ladle on Marketing Land, this time focusing on online video – how it’s used, why it’s used, and some surprising tidbits along the way.

‘It’s official: Video has taken over the internet. It is everywhere, and I mean everywhere; video content is cropping up in our social […]

Buying Programmatic media? Your media agency is (probably) stealing from you.

 

Programmatic Display is the Wild West of the ad industry.

Back in 2014 the ISBA published a pretty damning report on media contracts but it still took a couple of years before the ANA Media Transparency Initiative detailed the commonplace practice of undisclosed media rebates.

Is anyone else wondering why media agencies have been silent on media markups and rebates? Or […]

Grace gives Marketing Land the Low-Down on Programmatic

“Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head around. To make matters more complicated, a new type of buying has risen in the past decade that lets you purchase ad space in real-time: programmatic buying.

Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let […]

‘We’ve got you now’… How we ran a programmatic ad campaign that actually worked.

 

Most retargeting and prospecting ads are pretty boring. As the saying goes:

“No-one clicks on Display ads.”
– Loads of people, all the time

So we thought we’d try to do something a bit more engaging. That’s when #retargetingworks was born.

We started by showing prospects and previous site visitors ads like the following:

 

 

If they clicked on the ad, we’d then show them a page like […]